Following a university-wide rebrand, the UNB Alumni News – the premier academic publication, also needed a face-lift to match. The redesign included a completely new approach to the cover design – a light and contemporary treatment that resonated with audiences of all ages, as well as a more legible pairing of fonts for the body copy, ensuring readability. New editorial guidelines set the tone for both feature and standard articles and a revised editorial flow and sharp content writing style helped bring focus to the most important aspects of each story – allowing for a better balance of text and visuals.
The o2creative team provides creative direction, advising on the editorial flow, and art directing feature article photo shoots alongside the design of all editorial content for the UNB Alumni News publication – a bi-annual periodical reaches over 60,000 university alumni across Canada and internationally. Each issue is designed in collaboration with the senior publishing manager, editor-in-chief and photographers, and is prepared for production entirely in-house.
Following the previously established stylistic guidelines, the 2013 report focused on people behind the year’s biggest accomplishments, alongside facts and figures, to tell a rich and visually appealing story within the 44 pages of content. Ensuring a cohesive look, the bold red cover and each chapter’s opening spread used the same design structure and spot varnish treatment as the 2012 edition of the book.
Working together with Berdene du Toit – the project’s graphic designer, o2creative’s role involved providing creative direction and project management for the design, editing and publication of the University of New Brunswick’s Annual Report.
Stylistic guidelines were established in close collaboration with the designer and the format, paper and finishes were approved by the client. The raw content was subsequently adapted to fit the layout. An editor was engaged to review and provide consistency across the 44-page publication.
This Annual Report subsequently received the 2014 Gold CASE District Award of Excellence for design – one of the highest honours for marketing in the field of education.
Working with the University of New Brunswick to create an up-to-date look for the Alumni News – a periodical that reaches over 58,000 university alumni – I provided creative direction, advised on the editorial flow, and art directed the cover photo shoot for the Spring 2013 issue.
With a bi-annual distribution a year across Canada (and internationally), this publication requires approximately a month of development for each issue, from establishing article flow to choosing photography and designing content layout.
Each issue is designed in collaboration with a senior publishing manager, editor-in-chief, the client, writers and photographers, and is prepared for production entirely in-house.
Working with Belton Group Publishing, o2creative was asked to provide creative direction and design for a publication that would be customized for a number of high-end retail stores across North America.
For every 24 page issue, the client was asked to select preferred articles, and while the overall structure of each Lifestyle magazine remained the same, the content was individually customized according to client preference.
Working with the Chief Publishing Officer in order to establish page flow, content format and photography, o2creative executed editorial design from start to finish.
Working with Belton Group Publishing to develop a retail magazine for Green Village, we created the Green Village Home & Garden – a publication on topics ranging from home decor and garden maintenance to flowering plants and fresh recipes.
In designing the magazine, creative direction was required to establish size, grids, layouts, typefaces and photography. A consistent structure was implemented to maintain consistency and help create a relationship with the target audience.
With a quarterly distribution across New Brunswick (primarily in Fredericton and Moncton regions), this publication requires approximately a month of development for each issue, from establishing article flow to choosing photography and designing content layout.
Each issue is designed in collaboration with a senior publishing coordinator, the client, writers and photographers, and is prepared for production entirely in-house.
Working with an independent publisher to develop Ottawa’s Lifestyle Magazine, a free publication, o2creative provided creative direction and executed editorial design from start to finish.
In designing the magazine, creative direction was required to establish size, grids, layouts, typefaces and photography.
With a monthly distribution across the Ottawa area, this publication was developed in a time frame of two weeks for each issue, from establishing article flow to choosing photography and designing content layout as well as developing all ad content for local advertisers.
Each issue is designed in collaboration with a senior editor, the publisher, writers and photographers, and is prepared for production entirely in-house.